Derek Sivers Summarises why Less Choices is Always Better

Summary of: The Paradox of Choice – Barry Schwartz

All I can say is: Finally! An easy to understand explanation of why more choices drive away potential buyers.

Also inside: A long treatise on why people act the way they do (rationally irrational).

Probably a good thing to spend time going through while crafting your next evil plan to conquer the world (marketing campaign).


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Hankit Mok

I live to tell stories. Sometimes, I get paid for them.

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